Wednesday, September 24, 2008
Starting The Edit Off The Right Way
There's always the preliminary work before you start any job. Especially when it comes to the kind of copywriting that you want to be professional, and certainly when you're trying to edit you own copy as more content writers are, you really need to take a step back and do a little research that will save you time when you're self editing.
First off, most editors need to know if the document answers the questions that it set out to. If it's so far off the mark that you can't even tell what it's really about, then more than likely you'll need to send it back for a rewrite. Especially when you're dealing with business copy, you'll want to be able differentiate between fact and opinion as well.
Editing is all about polishing what's already there, but you need to be clear about what it is that you're looking at. Finally, you need to decide is there is a balance before you start or if there is too much or too little information.